良渚文创公益同行 | 杭州世外融合部产品设计学科实践活动

在1月的冬日暖阳中，杭州融合部的学生代表们，在设计老师的带领下，怀揣着百余件学生精心打造的产品设计课上的良渚文创产品，走入了良渚市民客厅，积极投身于社区公益慈善活动的热潮之中。此次活动不仅是社区与教育资源共享的一次生动实践，更是借助教育文化的优势，全力支持学生们融入社群，投身于服务社会的行动。

In January, student representatives from the IC Department of HZWFLS, under the guidance of design teachers, actively participated in community charity activities, bringing along their works from Product Design class.

学生作品展现了对良渚文化的深刻理解和独特创意，受到街道社区领导的高度评价，所得收益将全部捐助给良渚慈善组织，资助儿童教育、健康、发展等权益保护项目。

The students’ works demonstrated a deep understanding of Liangzhu culture and unique creativity. All proceeds will be used to fund projects that protect children’s rights in education, health, development, etc.

良渚街道办事处副主任、良渚街道社会事务办公室主任为学生代表颁发公益证书。一张张证书，如同燃烧的火炬，照亮了孩子们心中爱的道路，用真实的行动诠释了青少年的社会责任感与创新精神，彰显了对公益事业的热忱与担当，为基金会的慈善事业提供了宝贵的爱心支持。孩子们双手接过证书，眼中闪烁着自豪的光芒，不仅是对爱心善举的认可，更是一份沉甸甸的责任与激励。

The office directors of Liangzhu Subdistrict presented charity certificates to the student representatives. The students received the certificates with both hands with a lot of pride. This was not only a recognition of their acts of kindness, but also a heavy responsibility and source of motivation for them.

良渚文创设计过程

本次活动的产品是以博物馆课程为基础的产品设计（Product Design）学科《良渚文创》单元的学习成果。产品设计课程是IBMYP Design的分支学科之一，MYP产品设计课程旨在培养学生的创新思维和实际问题解决能力。该课程强调设计过程的重要性，鼓励学生通过设计周期（包括探究和分析、发展创意、创造解决办法和评价）来开发实用的和创造性的思维技巧。

The MYP Product Design course aims to cultivate students’ innovative thinking and practical problem-solving skills. The course emphasizes the importance of the design process, encouraging students to develop practical and creative thinking skills through the design cycle, which includes inquiry and analysis, idea development, solution creation, and evaluation.

博物馆文创产品基于馆内资源的历史文化内涵，通过设计提取藏品符号，转化为创意文化产品。本项目以良渚博物院藏品为灵感，设计文创产品，旨在传播藏品历史文化，培养设计思维，提升分析沟通能力，增强世界公民责任感。

This project is inspired by the collections of the Liangzhu Museum to design products. It aims to promote the historical and cultural significance of the collections, cultivate design thinking, enhance analytical and communication skills, and strengthen the sense of global citizenship.

探究与分析

2024年10月，七年级学生走入良渚博物院和遗址公园，深入了解良渚文化的起源、发展、艺术特征和文化内涵，收集良渚文化相关的考古图片、文献资料，分析主要出土文物的纹饰、造型、墓葬礼制和神鸟崇拜等特征。

In October 2024, the students of Grade 7 visited Liangzhu Museum and Archaeological Ruins of Liangzhu City, gaining an in-depth understanding of the origin, development, artistic features, and cultural significance of Liangzhu culture.

分析当前文创产品市场的趋势和消费者需求，特别是与良渚文化相关的文创产品；研究竞争对手的文创产品设计，了解他们的产品特点、市场定位和销售策略。

The students analyzed current trends in the cultural and creative product market and consumer demands. They studied competitors’ product designs, examining their product features, market positioning, and sales strategies.

发展创意

从良渚文化的图案、纹饰、色彩、器型等中提取设计元素将这些设计元素与现代审美和设计理念相结合，创造出既有传统韵味又不失现代感的文创产品设计方案。

The students combined design elements of Liangzhu culture with modern aesthetics and design concepts to create product design proposals.

创造解决方案

确定产品的生产工艺和材料选择，确保产品的实用性和耐用性。考虑产品的包装设计和营销策略，提升产品的市场竞争力。

The students determined the production processes and material for the products, ensuring their practicality and durability.

评价

邀请目标用户群体对文创产品进行试用和体验，收集他们的反馈意见。根据用户测试的结果，分析产品设计的成功之处和不足之处，总结经验教训，为未来的设计提供参考。

The students invited some target users to test the products, gathering their feedback to provide insights for future designs.

未来，产品设计课程将继续培养学生的设计思维、创新思维和批判性思维，注重跨学科知识的综合运用，旨在让学生在设计过程中发展实践技能，培养批判性思考和解决问题的策略。同时强调学生的社会责任感，鼓励他们在设计决策和采取行动时考虑其影响。

In the future, Product Design course will continue to cultivate students’ design thinking, innovative thinking, and critical thinking, with an emphasis on the application of interdisciplinary knowledge. It will allow students to develop practical skills during the design process. At the same time, the course will emphasize students’ sense of social responsibility, encouraging them to consider the impact of their design decisions and actions.

产品设计课程作品（部分）